Wikipedia is losing traffic to AI and social videos
Surprise! We definitely didn’t see that one coming 😅 Who even uses Wikipedia anymore? It’s way easier to just ask ChatGPT who the giraffe penguin is 😜
Wikipedia says fewer people are clicking through as AI search summaries answer questions upfront. Add social video to the mix, and one of the web’s biggest knowledge hubs is seeing traffic slide.
Summary
Wikipedia says referral traffic is declining as AI-generated search summaries answer users’ questions without requiring clicks, while social video increasingly draws attention away from text-based sources. According to the report, these shifts are reducing visits to Wikipedia and other information sites. The article highlights growing concerns about how AI and changing media habits may affect the open web.
