IKEA launches a mini bed that rewards your sleeping phone
IKEA has launched a tiny new bed — for your phone 🙀 The idea is that the bed has a small NFC chip that opens IKEA’s app when you tuck your phone into it, which then starts monitoring the gyroscope. If you can then leave your phone there all night without touching it while it “sleeps,” you can earn IKEA gift cards as a reward. Right now, it’s only available in the UAE and not in Denmark, but it’s apparently become so popular that IKEA is considering rolling it out worldwide 🥳 The only thing I’m thinking is ... how can we hack it so we get free gift cards 😅🤓 ahhaah
IKEA UAE’s “Phone Sleep Collection” is a YouTube video showcasing sleep-themed phone content with a shopping angle. More promo page than story—quick, branded, and built to grab sleepy scrollers.